Operations transformation
We map the operating model, identify the friction and redesign how work moves across teams, customers and systems.
Process design · operating model · transformation roadmap
Business transformation, powered by applied AI
Transform how your business operates.
We combine operations expertise, AI and technology to redesign how work gets done—then build the systems that make the change real.
Senior operatorsBuilt around your businessSystems you own
Transformation architecture
From business problem to operating advantage
01
Diagnose
Strategy & operating model
Find the friction, quantify the opportunity and align the transformation around business outcomes.
02
Redesign
Workflows, teams & data
Rebuild how work moves across people, processes and the systems you already own.
03
Deliver
AI & technology systems
Deploy the operating layer, embed it with teams and keep improving it in production.
StrategySystemsResults
£126K+documented operational savings
12+businesses transformed
21+ hrssaved per client, every week
Where we create value
Complexity is where transformation starts.
We work with businesses where growth has outpaced the operating model—where people bridge the gaps between systems and leadership lacks a clear view of how work really moves.
Telecom
Provisioning, billing exceptions and B2B support across fragmented BSS and OSS tools.
Professional services
Client intake, document workflows and knowledge that should not depend on manual coordination.
Healthcare & staffing
Sourcing, screening, compliance and follow-up across fast-moving operational teams.
Multi-location businesses
Bookings, customer reactivation and reporting that must work consistently across every location.
Logistics & field operations
Dispatch, exceptions and status visibility across people, vehicles and core operating systems.
Insurance & finance operations
Document-heavy workflows, reconciliation and decisions that need speed without losing control.
Strategy that reaches production.
We work across the full transformation—not just the advisory layer and not just the build. Every recommendation is shaped by what it will take to operate in the real business.
See how we workAI strategy & implementation
We turn AI ambition into a sequenced plan, then deploy agents and copilots grounded in your actual data and playbooks.
AI roadmap · agents · company knowledge systems
Technology & integration
We connect CRM, ERP, billing, support, telephony and documents so the technology estate works as one operating layer.
Systems architecture · integration · custom applications
Data & decision intelligence
We create reliable reporting, operational alerts and leadership visibility from the systems already running the business.
Data models · dashboards · anomaly detection
One accountable partner, from diagnosis to delivery.
Transformation fails when the strategy, process and implementation are split between different teams. We keep them connected—and stay accountable for what works in production.
How the work moves
01
Diagnose
Understand the operating reality and quantify the opportunity.
02
Design
Create the target process, technology architecture and adoption plan.
03
Deliver
Build, test and implement the systems with the people who will use them.
04
Improve
Measure the outcome and keep the operating layer evolving.
Start where the business is ready.
Begin with a blueprint, solve one painful gap or move directly into a connected transformation. Every engagement has a written scope, clear owners and an operational outcome.
AI & Operations Blueprint
1–2 weeks
For leaders who need a rigorous transformation plan before committing to implementation.
- Process and stack audit
- Prioritised opportunity map
- Phased implementation plan
Workflow Sprint
2–4 weeks
For one high-friction workflow that needs to be redesigned and shipped quickly.
- One critical workflow
- AI and automation implementation
- Testing and handover
Operations Implementation
Core engagement4–10 weeks
For a connected transformation across several workflows, systems and teams.
- Cross-functional redesign
- Connected operating layer
- Leadership visibility
Ongoing Partnership
Monthly
For organisations that want a senior transformation and delivery team embedded over time.
- Continuous delivery backlog
- Adoption and optimisation
- Monthly leadership roadmap
The transformation has to show up in the numbers.
Representative systems currently operating across the kinds of businesses we support.
Healthcare staffing
3×more leads contacted
40%faster hiring cycle
The challenge
Sourcing facilities and candidates was fully manual. The team spent days every week searching, with no structured outreach or follow-up.
The response
An end-to-end sourcing and outreach system that finds leads and candidates, then runs personalised sequences for outreach, replies and call booking.
Consulting discipline. Operator accountability.
We bring the structured thinking of a transformation consultancy, but work closer to the business and stay until the new operating model is live.
Decision
Traditional model
Shapeshift Labs
Time to value
Traditional model
Long diagnostic phase before anything reaches the business
Shapeshift Labs
Working systems shipped in weeks, with strategy and delivery connected
Who does the work
Traditional model
Senior team in the pitch; delivery handed down afterwards
Shapeshift Labs
Senior operators involved throughout the design, build and rollout
Technology stance
Traditional model
Preferred vendors, standard playbooks and dependency on the advisor
Shapeshift Labs
Stack-agnostic decisions, custom where it matters and systems you own
Accountability
Traditional model
Recommendations measured by the quality of the presentation
Shapeshift Labs
Outcomes measured in time, cost, quality, visibility and adoption
Boris Surov
Founder, Shapeshift Labs
Built by people who understand the operation.
Shapeshift Labs is led by operators who have built and run the systems behind growing businesses. We understand the process before touching the software—and we measure the work by what changes for the team, the customer and the numbers.
Boris ran operations at an early-stage company from zero to $6M ARR, building the automation, reporting and data systems behind it. Today, he works directly with founders and operations leaders alongside a team of AI engineers, product managers and transformation specialists.
$6MARR scaled from zero while running operations end to end
7+ yearsbuilding operating systems, automation and data infrastructure
12+ clientsacross professional services, healthcare and B2B operations
Close to the detail. Accountable for the result.
“Delivered exactly what was promised and went above and beyond—even creating walkthrough videos so I could manage everything independently after the project.”
“Clear communication, fast delivery, and the automations actually work reliably. That last part sounds obvious, but it is rare in this space.”
“They brought our complex Airtable and Google Workspace automation to life with precision and adaptability. Technical expertise matched by outstanding communication.”
Find the transformation opportunity worth acting on first.
A 30-minute conversation with a senior operator. We will look at the biggest points of friction in your business and identify where a focused intervention can create the clearest return.